Welcome to Bitsy!
So happy you landed here.

At Bitsy, we believe the best style comes from a mix of the unexpected, the timeless and the beautifully made.

We carefully scout and style children’s clothing, accessories, toys, books and special finds from independent makers, small brands, local artisans and markets near and far. Some discoveries come from right here in the U.S.; others are found while exploring the markets, shops and creative communities of Europe and beyond.

From a little something to make the perfect gift to a one-of-a-kind piece destined to become an heirloom, Bitsy is a place to discover things that feel special, personal and full of character.

Everything is thoughtfully edited through the lens of style, quality and, most importantly, the joy of childhood.

Curated and styled by Alexandra Spellman, with a little help from the many talented people, brands and contributors who continue to inspire Bitsy along the way. Read More...

Hi there! I’m Alex, the founder of Bitsy Style.

I’m a mom to two wonderful daughters, Lucy and Greer, a wife to my favorite person, and a lifelong lover of children’s clothing, style and all the little details that make childhood feel special.

Bitsy began as a place to share the beautiful, unexpected things I discovered while styling and dressing my own girls. Today, it’s grown into a curated collection of children’s style and special finds sourced near and far—from independent makers and small shops to markets and hidden gems across Europe and right here in the U.S.

I hope you’ll follow along as I discover, curate and share the pieces that catch my eye—and that Bitsy inspires you to bring a little more color, creativity and joy to your child’s world.