Alex Spellman, Founder of Bitsy Style

Welcome to Bitsy. So happy you landed here.

Alex with her Mom and Sisters

All of my life I have loved clothes. I love fabric, textures, designs, and patterns, but most especially, how clothes can make a person FEEL. Clothes define the way you take on the day…clothes can change the way the world sees you and how you see the world.

I owe the passion I have for clothes and style to my mom, who took such care in dressing my sisters and me when we were growing up. I was the opposite of so many kids – I loved hand-me-downs! They were beautiful and timeless…so much so that now they adorn my daughters, Lucy + Greer, and my sister’s daughters – with modern twists on the traditional, like pairing saddle shoes with skinny jeans. I also had the opportunity to start my career in the fashion industry and this experience only helped to strengthen my love for clothing and broaden my view of personal style.

Now that I am a mom, I love searching for fun, trendy, yet classic pieces for my daughters. I like dressing them more than I like dressing myself (except maybe when I find something like this (Loeffler Randall Slide) or this (Heidi Merrick Dress)! Sharing those finds with you is what Bitsy is all about. 

                                                                  I hope this website inspires you to embrace your own unique style as well as your child’s!

Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
— Coco Chanel